News > Articles > December 2017 > News Release | MKC Named 2017 Precision Impact Award Winner by AgPro Magazine

News Release | MKC Named 2017 Precision Impact Award Winner by AgPro Magazine

Dec 12, 2017

MOUNDRIDGE, Kan. – MKC has been named the recipient of the Precision Impact Award by AgPro magazine at the 2017 Ag Retailers Association (ARA) Conference and Expo on November 30, 2017. The award is co-sponsored by ARA and SST Software.

This prestigious award recognizes one ag retail company in the United States for the outstanding people, programs and organizations that are making a difference in the precision ag industry. Over the years, the recipients have devoted their careers to the technology that improves crop production stewardship, agronomy and efficiency.

“The award reflects our great customers,” said Dave Spears, MKC senior vice president and CMO. “MKC is better because of progressive producers that continue to raise the bar for all of us. In addition, this achievement was earned because of our precision ag department and agronomy divisions’ focus on providing unique and innovative solutions. Without their dedication, passion and hard work, this award would not have been possible.”

For the past eight years, the team at MKC including Precision Ag Specialists Ross Benisch and Craig Miller has focused on growing its offerings to serve farmers with precision ag services. To help show growers the value of adopting precision ag while being mindful of the cost, MKC has rolled out a new program, Optimal Acre. This includes a four-year contract for grid soil sampling, VRT fertilizer and seeding prescriptions, data analysis, and WinField United R7 in-season imagery with the costs spread out over four years.

“We are extremely honored to receive this award, and look forward to further innovation in our precision ag offerings for farmers,” said MKC Precision Ag Manager Troy Walker. “We have seen the great value and benefits precision agriculture provides to our customers, and we will continue to help our growers understand the data to help them be as successful as possible."

A leader in the industry, the core of MKC’s precision business is centered on data—analytics, analysis and more. With variable rate prescriptions for fertilizer, seed and irrigation, MKC is helping farmers maximize their input investment.

Award presentation video:

More information and feature video about the award can be found at


About MKC
MKC is a full-service farm cooperative offering a complete line of products, programs and services for both farm and urban customers throughout Kansas. With a current membership of more than 8,300 members, MKC specializes in grain, agronomy, energy, feed and risk management. Since its founding in 1965, MKC has expanded its footprint through mergers and acquisitions to meet the needs of the producer.  Learn more about MKC at

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